Giving Tuesday LogoDespite the major shopping events, Black Friday and Cyber Monday, it is important to remember that the holiday season is about giving! Celebrated on the Tuesday following Thanksgiving, #GivingTuesday kicks off the charitable season.

Founded in 2012 by by New York’s 92nd Street Y in partnership with the United Nations Foundation, Giving Tuesday has become a movement that celebrates and supports giving and philanthropic events. #GivingTuesday harnesses the power of social media to bring change to our communities and encourage giving. Not only does the event bring together families and individuals, but it encourages nonprofits, civic organizations, businesses and corporations to participate as well.

At Weingarten Realty, our annual campaign supports United Way in transforming our communities by developing children and youth to their full potential, strengthening families through financial stability, and supporting people rebuilding their lives. Last year, United Way helped more than 2 million people in our communities. Through the continued support of Weingarten associates, we have and will continue to raise over $150,000 yearly for United Way programs.

Whether you give your time, a monetary donation or gift, one of the best ways to get involved is in your own community. In the spirit of the holiday season, visit Giving Tuesday here to find out what is happening in your neighborhood!

How are you planning to give this holiday season?